The Pacific Media Assistance Scheme (PACMAS) is a 10-year project (2008-2018) that supports better governance in the Pacific region by contributing to the development of a diverse, independent and professional Pacific media system that informs all the people of the Pacific and gives them a voice in public life at local, national and regional levels.
The program takes a ‘system-wide approach’ to media strengthening that addresses the broader role of communication, information and media in governance strengthening and development. The project is funded by the Australian Government under its development assistance program, and Phase Two (November 2011 to June 2015) is managed by ABC International Development, and will form partnerships with a number of Pacific media organisations.
PACMAS involves the Pacific countries of Cook Islands, Federated States of Micronesia, Fiji, Kiribati, Nauru, Niue, Palau, Papua New Guinea, Republic of Marshall Islands, Samoa, Solomon Islands, Tonga, Tuvalu and Vanuatu.
PACMAS is working with media in these countries to:
- Strengthen the financial viability of public broadcasters;
- Develop content and exchanges;
- Develop access to technical coordination and distribution.
The PACMAS website has been developed to foster dialogue and lesson learning on the contribution of the Pacific media sector to better governance.