This project seeks to promote organic agriculture in Samoa as an honourable occupation, help to increase farmers’ incomes, build public awareness on the benefits, and promote sustainable management of natural resources, using multimedia via mobile phone presentations. The Project Partner, Women in Business Development Incorporated will promote organic farming best practice to 728 organically certified farmers throughout Samoa, and help to ultimately increase their cash income. Women in Business believe organic agriculture is the key to a sustainable rural business that supports rural economic development and strengthens families and healthy lifestyles.
The development outcomes expected to be achieved are: increased positive awareness of organic farming in Samoa resulting in more people wanting to cultivate their land and develop rural businesses, media understand the importance of supporting agriculture in Samoa, women in Business farmers will increase their farming skills and market awareness resulting in increased income, Women in Business staff will increase their skills in using ICT as a teaching tool.
These outcomes will encourage progress towards achieving the following Millennium Development Goals: 1 (eradicate extreme poverty and hunger), 3 (promote gender equality and empower women), and 7 (ensure environmental sustainability). The outcomes align with Component 1 (Media Capacity Building), 3 (Media Systems) and 4 (Media Content) of PACMAS’ Strategic framework, and the PACMAS cross-cutting themes of Youth and Gender.